Trina Turk on getting political: There's a lot of 'stick to fashion'

Before the coronavirus pandemic, Trina Turk's self-named fashion label made 15% of its sales through e-commerce. But with Neiman Marcus' filing for bankruptcy in May and an ongoing lack of foot traffic at mall stores, Turk ideally wants that percentage raised to 50% or more. "If they weren't shopping online prior to this whole thing, they are jumping online now," Turk said about shoppers on the Glossy Podcast. "I don't think we're alone in really examining how we can pivot our business to be much more e-comm-focused. Turk talked about managing her relationship with department stores to minimize the excess inventory brought about by the global retail shutdown, exploring the potential of client meetings done via Zoom and hiring more diversely once the company recovers from its layoffs and hiring freeze.