TripAdvisor Etc - The Bottom Line

What this episode covers

Online postings about hotels, restaurants, hairdressers, electricians: How much can you trust the views of a total stranger when it comes to deciding what to buy, where to go and whose skills and services to employ? How do review sites monitor their online ratings and ensure they're genuine? Evan Davis and guests discuss the power of user-generated reviews that can make or break a business. What can firms do to limit the damage of a bad review and how can they maximise a positive review? Guests:Stephen Kaufer, President and CEO, TripAdvisorColleen Curtis, Vice President, European Marketing, YelpKevin Byrne, Founder and CEO, CheckatradeProducer: Sally Abrahams.

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Frequently Asked Questions

How long is this episode of The Bottom Line?

This episode is 28 minutes long.

When was this The Bottom Line episode published?

This episode was published on October 16, 2014.

What is this episode about?

Online postings about hotels, restaurants, hairdressers, electricians: How much can you trust the views of a total stranger when it comes to deciding what to buy, where to go and whose skills and services to employ? How do review sites monitor their...

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