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TripleLift - An SSP supporting video, CTV and native formats episode artwork

EPISODE · Nov 7, 2022 · 6 MIN

TripleLift - An SSP supporting video, CTV and native formats

from Marketecture: Get Smart. Fast. · host Ari Paparo

Since its early days as a native ad exchange, TripleLift has expanded to support online video and connected TV formats. It also operates a DMP, 1plusX, which it acquired in early 2022. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/triplelift-sonja-kristiansen . Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors. Copyright (C) 2022 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

What this episode covers

Since its early days as a native ad exchange, TripleLift has expanded to support online video and connected TV formats. It also operates a DMP, 1plusX, which it acquired in early 2022. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/triplelift-sonja-kristiansen . Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors. Copyright (C) 2022 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

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TripleLift - An SSP supporting video, CTV and native formats

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Frequently Asked Questions

How long is this episode of Marketecture: Get Smart. Fast.?

This episode is 6 minutes long.

When was this Marketecture: Get Smart. Fast. episode published?

This episode was published on November 7, 2022.

What is this episode about?

Since its early days as a native ad exchange, TripleLift has expanded to support online video and connected TV formats. It also operates a DMP, 1plusX, which it acquired in early 2022. For more information about our expert, Ari Paparo:...

Can I download this Marketecture: Get Smart. Fast. episode?

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