Trout Wrangler Podcast S2 Ep92: From Surf to Fly Fishing: Inside Howler Brothers with Rick

Get a FREE month of TroutRoutes Pro ⁠https://troutroutes.onelink.me/NvfJ/6au6z3i3⁠ Get FREE shipping with Cordina Eyewear Use code: RYS_FLIESCLT ⁠https://cordinaeyewear.com/RYS_FLIESCLT⁠ In this episode of the Trout Wrangler Podcast, I sit down with Rick Wittenbraker, co-founder of Howler Brothers, to talk about building a brand rooted in surf, fly fishing, travel, and creativity. Rick shares his background in the outdoors, including where his connection to surfing, fishing, and travel first began, and how those influences ultimately led to the creation of Howler Brothers. We dive into the early days of the brand, the original vision behind it, and how it has evolved into one of the most recognizable names in the outdoor apparel space. We also get into the philosophy behind Howler Brothers, how Rick continues to stay creative in a crowded market, and the role fly fishing has played in shaping both his life and his work. Along the way, we talk about the natural crossover between surf culture and fly fishing, and why those communities align so well. Rick also shares some of the biggest challenges he faced building the brand in the early days, what keeps him motivated after all these years, and what's next for Howler Brothers moving forward. We wrap things up with five songs for the Trout Tunes Spotify playlist, plus final thanks and plugs. If you're into fly fishing, surf culture, and the stories behind great outdoor brands, this is an episode you won't want to miss. Let's get into it.