Truck Country Wants Electric Trucks with Sam Vesely

Ford built the best-selling electric pickup in America, then discontinued it. What went wrong?Host Scott Case sits down with Sam Vesely, Director of Marketing & Public Relations at Ford of Cookeville in Tennessee — a store where pickups make up 30 to 40% of sales and the customers are farmers, construction crews, and pipeliners. It's the exact buyer the F-150 Lightning was built to convert, which makes Sam's diagnosis worth hearing.His verdict is more specific than the headlines. The Lightning drove better than a gas F-150, he says, but it couldn't do the one thing full-size truck buyers refuse to compromise on. He walks through what the truck got right, where the price point broke down, why the Flash trim outsold the loaded version, and what his dealership actually lost when the Lightning went away.Then they look ahead: whether Ford's extended-range F-150 can win over gas truck owners, how the rumored $30,000 mid-size electric pickup stacks up against Slate and Telo, and what Sam thinks his best-selling truck looks like in ten years. His answer surprised us.Subscribe to EV Insider for more conversations with the leaders shaping the EV market: https://www.recurrentauto.com/about/ev-insider