True Botanicals: Bioholistic Skin Science With Founder Hillary Peterson

At 32, shortly after welcoming beautiful twin babies, founder Hillary Peterson was diagnosed with thyroid cancer. She considered this a wake-up call to reassess her overall health. Discovering her beauty products were ridden with toxins, Hillary was shocked by the lack of stringent regulations safeguarding health. Unable to find toxin-free skincare that met her standards, she took matters into her own hands founding True Botanicals, the brand built on the belief that your skin is intrinsically connected to your mind, body and the environment. True Botanicals practices a bioholistic approach to skin health formulated with the purest, functional plant actives that fill your skin’s nutrient gaps, support your skin’s microbiome, and deliver your most gorgeous, glowing skin.In this episode, Hillary also discusses:Creating a brand that stands the test of timeHolistically approaching the skin as part of an aging bodyFocusing on regenerative farming initiativesThe power of TV advertising and being an omni-channel brandIncredible ambassador partnerships with the likes of Brooke Shields and Olivia WildeWe hope you enjoy this episode and gain valuable insights into Hillary’s journey and the growth of True Botanicals. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.Be sure to check out Veracity at www.truebotanicals.com and on Instagram at @truebotanicalsThis episode is sponsored by AdNabu.AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code GLAMANDGROW20 for 20% off.This episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co