The Human Side of Channel with Gary Read

In this episode, we meet a seasoned Channel Sales Director, Gary Read who offers an unfiltered look at the true requirements for success in channel sales.He shares his journey from entering a company without a CV and securing his first role to leading strategic partnerships across the UK and Ireland. This conversation delves into the importance of relationships, authenticity and long-term trust in sales. We explore the essence of channel sales, its enduring significance in reaching the market and how vendors and partners can collaborate effectively to achieve success.This episode is packed with real stories practical advice and honest perspectives on various aspects of sales including cold calling and AI. It’s a must-listen for anyone in sales partnerships or tech.