True Cost of Cheap Food: How to Fix Our Broken Food System [ADELE JONES] episode artwork

EPISODE · Jan 20, 2026 · 1H 17M

True Cost of Cheap Food: How to Fix Our Broken Food System [ADELE JONES]

from Deep Seed - Regenerative Agriculture · host Raphael Esterhazy

What if every bite of cheap food you eat is secretly costing society triple the price you paid at checkout?In this eye-opening episode, food systems expert Adele Jones (former Executive Director of the Sustainable Food Trust) pulls back the curtain on the true cost of our food. From soil health and ecosystem collapse to diet-related disease and skyrocketing healthcare costs, Adele explains how we’re already paying the true price of industrial farming. And it’s way more than what we spend at the supermarket! But it’s not all bad news. Adele lays out a hopeful, inspiring roadmap to a regenerative food system where farmers are rewarded for improving soil, boosting biodiversity, and producing truly nutrient-dense food. We cover groundbreaking concepts like True Cost Accounting, the Global Farm Metric, and why livestock farming might just be part of the solution.If you’ve ever wondered how to fix food, protect nature, and improve public health all at once: this episode is a must-listen! It’s one of the most mind-expanding conversations we’ve ever had.⎯⎯⎯🔍 Topics CoveredTrue Cost Accounting: the economic revolution hiding in plain sightHow food is much more expensive than it seems (but not at the checkout)Regenerative agriculture vs. conventional farmingWhy big food companies are (finally) waking up to soil and sustainabilityLivestock farming: villain or ecosystem ally?What if we paid farmers for nutrition per hectare instead of yield?Feeding Britain regeneratively: is it possible? (Yes!)Nutrient density, soil health, and the future of public healthLessons from Bhutan: what a happiness-first food system looks likeThe Global Farm Metric: a universal language for farm sustainabilityHow to make food and farming a political (and public) priority⎯⎯⎯Official partner: Soil Capital-> a company accelerating the regenerative transition by financially rewarding farmers who improve soil health & biodiversity.https://www.soilcapital.com/Usefull Links:ADELE JONES: https://www.linkedin.com/in/adelejones/SUSTAINABLE FOOD TRUST: https://sustainablefoodtrust.org/The Hidden Cost of UK FOOD - link Follow Us• Instagram: @deep_seed_podcast• LinkedIn: https://www.linkedin.com/company/deep-seed• Email: [email protected] on Ausha. See ausha.co/privacy-policy for more information.

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