True customer engagement is not based on click throughs or contests - Interview with Wendy Lea, CEO of Get Satisfaction

Following on from my recent interview, Build relationships with your customers that matter – Interview with Chris Brogan on The Impact Equation, today I am pleased to present to you an interview I did with Wendy Lea, CEO of Get Satisfaction, the leading customer engagement platform that helps companies build better relationships with their customers and prospects, through the best online customer community. Note: Hat tip to Guy Stephens (@guy1067) for the interview suggestion and for introducing me to Wendy. This interview makes up number thirty-one in the series of interviews with authors and business leaders that I think that you will find interesting and helpful in growing your businesses.