Truecaller’s Mmathebe Zvobwo on Fighting Scam Calls in South Africa

In this episode of What’s Next, host Aki Anastasiou speaks to Mmathebe Zvobwo, Director of Market Development for South Africa at Truecaller, about the alarming rise in spam and scam calls—and how technology is being used to fight back. With South Africans receiving billions of spam calls annually and losing over R40 billion to scams, Zvobwo explains how fraud has become an industrialised global problem driven by automation, VoIP, and AI. The discussion explores how Truecaller uses AI and its global community of over 500 million users to detect threats in real time, restore trust in communication, and protect users from increasingly sophisticated scams.