TrueCar gets a facelift
from Ad Age Marketer's Brief Hosted by Ad Age's E.J. Schultz
TrueCar, which runs an app connecting car buyers to dealers, wants to lure more millennials and women. Chief Brand Officer Lucas Donat breaks down how it is going about it with a new campaign, logo update and website overhaul.
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This episode is 20 minutes long.
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This episode was published on January 29, 2020.
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