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Truemorrow: wie ein neuer nachhaltiger Ansatz mehr Transparenz beim Kaffee schaffen will

EPISODE · Feb 21, 2021 · 43 MIN

Truemorrow: wie ein neuer nachhaltiger Ansatz mehr Transparenz beim Kaffee schaffen will

from 5 Tassen täglich – Kaffee & Nachhaltigkeit · host Tchibo

Wie umweltfreundlich und sozial ist der Kaffeeanbau auf den Kaffeefarmen? Wie werden Böden und Trinkwasser geschützt? Und vor allem: Wie können Farmer*innen besser unterstützt werden? Fragen wie diesen geht Tchibo mit der neuen Initiative Truemorrow auf den Grund (true/echt und tomorrow/morgen). Denn: nur wer mehr weiß, kann mehr verändern. Tchibo Nachhaltigkeitsmanagerin Tianne Groeneveld und Mike Spandern von Rainforest Alliance sprechen über diesen innovativen Ansatz und durchleuchten gemeinsam die Siegelwelt. Wird morgen also besser?

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Truemorrow: wie ein neuer nachhaltiger Ansatz mehr Transparenz beim Kaffee schaffen will

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