Trump Bewijst met Groenland: Waarom Angst Altijd Werkt - #015

from De Marketing Bril · host Gijs van der Spek en Alex de Winter

Overal om eens heen wordt angst gebruiktAngst om aandacht vast te houden news de wereld vergaat Angst om mensen bang te maken. trump Angst om gedrag te sturen. speech mark rutte doen Zodra dreiging wordt gevoeld, verliest nuance het van instinct. Ratio maakt plaats voor kuddegedrag. En precies dát maakt angst het krachtigste communicatiemiddel dat er bestaat.In deze aflevering fileren we waarom angst zo extreem effectief is. Waarom social media angst niet alleen verspreidt, maar structureel versterkt. We beginnen bij de politiek en actualiteit en maken de vertaalslag naar hoe merken die angst slim en soms gevaarlijk inzettenWe analyseren campagnes van onder andere Volkswagen, Greenpeace en Apple. Van acute doodsangst tot FOMO.Je ziet het in de Marketing Bril De serie waarin marketingexpert Alex de Winter en ik, Gijs van der Spek de actualiteit bespreken vanuit een marketingperspectief.

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This episode is 48 minutes long.

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This episode was published on January 9, 2026.

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