Trump the candidate, Trump the president, and the brand gap.

from Didn't See It Coming with Marc Stoiber · host Marc Stoiber

There's no arguing Donald Trump the candidate had a distinct brand. But now that he's president, that brand needs to shift. Can he cross the gap? CFAX 1070's Mark Brennae invited me to talk about which elements of the Trump brand should remain consistent, which need to be retooled, and what will happen if he can't make the transition.

Episode metadata supplied by the publisher feed · Published Jan 30, 2017

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Trump the candidate, Trump the president, and the brand gap.

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