Trump vs. Jimmy Kimmel. Case study angielskiego Donalda Trumpa

Ten odcinek zainspirował Jimmy Kimmel Live. Ale my w „English Biz” idziemy o krok dalej – sprawdzamy, czy z sałatki słownej Donalda Trumpa można wyciągnąć coś pozytywnego i jak możemy wykorzystać stosowane przez niego sztuczki. Well, Trump is the reality we have to work with... I może faktycznie warto z tym popracować. Bo jak to możliwe, że prosty, powtarzalny język pozwolił Trumpowi trafić do Amerykanów i zgarnąć 63 milionów głosów? Czasem wystarczy obrazowe hasło w stylu „drain the swamp” czy kąśliwy komentarz „he had no talent”. Sprawdzamy, jak działa język, który trafia do ludzi – i jak możesz wykorzystać tę zasadę w biznesowym (i nie tylko) angielskim. Zwroty: We’re stuck with him We have to live with him We’re bound to him (for now) We’re left with no choice but to deal with him He’s the reality we have to work with Win-win situation: Tremendous deal for everyone Incredible opportunity for all sides Fantastic arrangement - everybody wins Amazing deal - the best for everyone Spectacular outcome for all parties Without a doubt Believe me Make no mistake about it I'm telling you Trust me on this You can be absolutely certain Let's hear it Go ahead, I'm listening Lay it on me What've you got? I want to hear this Fire away Let me tell you a story: Let me tell you what happened Here's what really went down You're not going to believe this Wait until you hear this Let me paint you a picture You have to think anyway, so why not think big? Sometimes your best investments are the ones you don’t make You learn more from losses than from victories Leverage is everything in business and in life The art of the deal is knowing when to walk away Cash flow is king in business Location, location, location - it’s everything in real estate You have to be willing to take calculated risks Persistence and determination are everythingwszechmocne.” Know your market better than anyone else Linki: https://www.newsweek.com/donald-trump-says-late-night-shows-arent-allowed-mock-him-jimmy-kimmel-2132463 https://www.vox.com/2016/8/18/12423688/donald-trump-speech-style-explained-by-linguists https://www.jimmycannon.com/blog/5-powerful-speaking-hacks-used-by-trump-in-the-debate