Trust & Influence in B2B Trailer
B2B marketing faces a growing trust and attention crisis as buyers are overwhelmed by content and AI-driven noise. Hosted by Joel Harrison, a long-time B2B advocate and founder of B2B Marketing Magazine, the podcast focuses on how trust and influence are truly built in modern B2B. Through conversations with CMOs, founders, analysts, and practitioners, it delivers practical, real-world insights on earning buyer trust, the evolving role of thought leadership and influencers, and how brands can be chosen—not just noticed—to drive growth.
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How long is this episode of Trust & Influence in B2B?
This episode is 1 minute long.
When was this Trust & Influence in B2B episode published?
This episode was published on January 30, 2026.
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