EPISODE · Apr 15, 2010 · 24 MIN
Trust and Loyalty through B2B Social Networks
from On the Record...Online · host Eric Schwartzman
Scott Hanson and four other technologists manage the Dell TechCenter, an online community that helps enterprise IT professionals unravel the thorniest problems that occur when trying to integrate technology from multiple vendors. Dell conceived of the community in 2007 as a way to enhance loyalty among its largest customers. Members share advice and ask…
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Trust and Loyalty through B2B Social Networks
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