Trust as a Strategy.

Host: Nancy May, President and CEO, BoardBench Companies Guest: Dr. Martha Rogers In this episode, Nancy May and Dr. Martha Rogers discuss how trust can make or break a company. Most board members would say that building trust is part of their responsibilities, yet how many really understand the economic consequences of lost trust, until it’s too late. Learn how gaining and keeping trust, combined with honest and transparent execution should form the backbone of your corporate strategy. Ms. Rodgers focuses in on how trust should be at the core of how boards, audit committees, and CFOs lead. Dr. Martha Rogers is known as one of the world’s most influential customer experience leaders. Her counsel and insights are sought by top corporate executives trying to crack the code on customer measurement and value, trust, innovation, and the effect emerging technologies will have on their companies and industries. She has published nine international best-sellers in 18 languages with her business partner, Don Peppers.. Her most recent books, Extreme Trust: Turning Proactive Honesty and Flawless Execution into Long-Term Profits, and Managing Customer Experiences and Relationships shows how rising customer expectations in this more transparent age have permanently altered the competitive landscape. Hosted on Acast. See acast.com/privacy for more information.