Trust, context, action: Leena Doshi on designing Surveys that drive decisions

Insights do more than just analyse what happened; they guide what to do next. In this episode of The Curiosity Current, hosts Stephanie and Brianna Boyer sit down with Leena Doshi, Senior Manager of Research at Electronic Arts (EA). Leena shares how she built and scaled research functions at EA and uShip, why trust and context are the real drivers of influence, and how framing problems as a puzzle (one answer) versus a mystery (ambiguous, multi-answer) can change the way organisations use insights.