EPISODE · Dec 22, 2023 · 32 MIN
Trust, Credibility, and Service
from AMA Marketing / And with Bennie F. Johnson · host Dr. Leonard Berry, Bennie F. Johnson
Dr. Leonard L. Berry, Distinguished Professor of Marketing, Regents Professor, and the M.B. Zale Chair in Retailing and Marketing Leadership in the Mays Business School at Texas A&M University, joins AMA’s Bennie F. Johnson to talk about building trust through marketing, service in innovative ways, and the value of organizational generosity.
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Trust, Credibility, and Service
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