Trust, Credibility, and Service

from AMA Marketing / And with Bennie F. Johnson · host Dr. Leonard Berry, Bennie F. Johnson

Dr. Leonard L. Berry, Distinguished Professor of Marketing, Regents Professor, and the M.B. Zale Chair in Retailing and Marketing Leadership in the Mays Business School at Texas A&M University, joins AMA’s Bennie F. Johnson to talk about building trust through marketing, service in innovative ways, and the value of organizational generosity.

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This episode is 32 minutes long.

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This episode was published on December 22, 2023.

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