Trust God With the Results, Not Just the Goal | Freedom Friday episode artwork

EPISODE · Aug 28, 2026 · 13 MIN

Trust God With the Results, Not Just the Goal | Freedom Friday

from Why Did We Start This?

Happy Freedom Friday. Penny and Jonathan are recording this one from a coffee shop on the road to the Settled conference in Grapevine, which is exactly the kind of Freedom Friday they built the business for: being able to be at a conference on a Thursday night and a Friday. Nobody set the out of office. The conversation starts with something they picked up the night before, trust God with the results of your life, and Penny turns it into a live question for Jonathan. What if we stopped setting goals like sign twenty new clients this month and started setting them like go to this many events, shake this many hands, have this many conversations, and then released the results. Then Penny tells on herself. She raised a client's price by eighty dollars a month and the client left for someone cheaper, and it took her a while to get over it, and she still runs into that person at networking events. What she does with that is the point of the episode. Maybe they did not leave over the eighty dollars. Maybe they just did not like her, and that is allowed. Either way you do not get to let it imprint on you, and you do not get your image from a past client. From there they make the case for spending real money on yourself. Penny went to a fractional CFO conference alone last summer, talked herself into feeling disqualified on the way in, and walked out knowing she could have taught some of the sessions. The biggest thing conferences give you is not the content, it is finding out you are not the only one. And on iron sharpening iron, Jonathan points out the part everyone skips: the reason it sharpens is friction. Something has to rub you the wrong way. Set aside a budget for yourself and your leadership team, because your business cannot go any further than you can.Book a Free Call with PennyConnect with us:FacebookInstagramLinkedIn1610 Financial SolutionsTakeaways:Trust God with the results, not just in general. You still show up and do the work he called you to do. You release what happens after.Try setting goals around the inputs you actually control. Not sign twenty clients, but go to this many events and have this many conversations, and let the results be results.Somebody leaving because you raised your price is not a verdict on you. Penny lost a client over eighty dollars a month and had to decide not to let it become a label she carried into every room after that.You do not get your image from past clients. Shake it off. The people you are called to will end up in your life and the ones you are not will walk out, and sometimes that is a mercy.Investing in yourself is not indulgent, it is a line item. Conferences, books, education, for you and for your leadership team, because your business cannot go any further than you can.The real return on a conference is finding out you are not alone. Penny went to a CFO conference convinced she was underqualified and left knowing she could have taught it.Iron sharpens iron because of the friction. If something rubs you the wrong way, sit with it before you decide it was wrong.This show is for general information and encouragement. It is not tax, financial or legal advice. Please consult a professional about your particular situation before you make any decisions.

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Penny raised a client's price by eighty dollars a month and lost them. Here is what she did with that, why conferences are a line item and not an indulgence, and why iron sharpens iron only because of the friction.

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Trust God With the Results, Not Just the Goal | Freedom Friday

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