Trust: how can research communicators earn the trust of the public?

In this episode, host Peter Barker reflects on the unique archive of over fifty Research Comms episodes to bring together insights from those conversations around the theme of trust.  Whether we’re discussing vaccine hesitancy, climate scepticism, young people’s engagement with science and scientists or the rise of conspiracy theorists, all of these topics are, at their core, issues of trust. Recognising how essential trust is to public engagement, how can the wider research community earn the trust of the public?