Trust is the New Leadership | Sherri Combs

Seniors lose billions of dollars every year to scams designed specifically to break them, and most never report it because they feel ashamed. Sherri Combs, CEO of Silver Streak Senior Services and author of the bestselling book The Just in Case Plan, joins Dawna Campbell to talk about the verified directory she built to protect seniors and restore the trust that fraud has stripped away.Combs shares the story behind Silver Streak, the background checks and vetting process that set it apart, and why families need a plan for aging long before a crisis forces one. She also opens up about the scams targeting seniors right now and the simple framework she teaches to help people spot them before it's too late.Follow us on YouTube: https://www.youtube.com/@LATProductionsIncFacebook: https://www.facebook.com/LATribuneProductionsInstagram: https://www.instagram.com/latribuneproductions/