EPISODE · May 15, 2026 · 24 MIN
Trust Leads to Obvious Wins, with Mike Montague
from The Live Local Marketing Podcast · host Billy of Live Local Marketing
As we start to scratch the surface of what AI can do for our business, there is one simple truth that comes up in all of my conversations with experts: AI is fast, and Trust is slow. Too many business owners are pumping out content that sounds like a robot wrote it, images that are sterile and machine-made, chasing shortcuts that burn bridges with the exact people they're trying to attract. Mike Montague has a better way.Mike is the founder of Avenue9 and the creator of Human-First AI Marketing, a people-centered approach that blends smart automation with real marketing strategy. He's trained thousands of professionals, built over 200 websites, authored two books, and racked up more than 3.7 million podcast downloads. His client list includes Uber, Coca-Cola, the Kansas City Chiefs, and Bud Light. He knows what big brand marketing actually looks like, and more importantly, he knows how to bring that playbook to small businesses without the massive budget.In this episode, we dig into why AI slop is killing trust, how to use automation without losing your voice, and the one thing most business owners skip that makes all the difference in their marketing.What we cover:-What Human-First AI Marketing actually means and why it matters right now-The most common AI marketing mistakes small business owners make-How to market like a big brand without a big brand budget-Why authenticity at scale is possible and how to pull it off-The first high-impact step you can take with AI todayConnect with Mike Montague:Avenue9 Top 9 AI Tools: https://avenue9.com/tools/And if this episode brought you value, I teach salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#AIMarketing #HumanFirstMarketing #SmallBusinessMarketing #MarketingStrategy #MikeMontague #Avenue9 #WarmMarketing #LiveLocalPodcast #ContentMarketing #MarketingTips @podmatch
What this episode covers
As we start to scratch the surface of what AI can do for our business, there is one simple truth that comes up in all of my conversations with experts: AI is fast, and Trust is slow. Too many business owners are pumping out content that sounds like a robot wrote it, images that are sterile and machine-made, chasing shortcuts that burn bridges with the exact people they're trying to attract. Mike Montague has a better way.Mike is the founder of Avenue9 and the creator of Human-First AI Marketing, a people-centered approach that blends smart automation with real marketing strategy. He's trained thousands of professionals, built over 200 websites, authored two books, and racked up more than 3.7 million podcast downloads. His client list includes Uber, Coca-Cola, the Kansas City Chiefs, and Bud Light. He knows what big brand marketing actually looks like, and more importantly, he knows how to bring that playbook to small businesses without the massive budget.In this episode, we dig into why AI slop is killing trust, how to use automation without losing your voice, and the one thing most business owners skip that makes all the difference in their marketing.What we cover:-What Human-First AI Marketing actually means and why it matters right now-The most common AI marketing mistakes small business owners make-How to market like a big brand without a big brand budget-Why authenticity at scale is possible and how to pull it off-The first high-impact step you can take with AI todayConnect with Mike Montague:Avenue9 Top 9 AI Tools: https://avenue9.com/tools/And if this episode brought you value, I teach salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#AIMarketing #HumanFirstMarketing #SmallBusinessMarketing #MarketingStrategy #MikeMontague #Avenue9 #WarmMarketing #LiveLocalPodcast #ContentMarketing #MarketingTips @podmatch
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Trust Leads to Obvious Wins, with Mike Montague
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