Trust Matters: 10 Ways to Build Trust and Boost Sales

In today's episode we're talking about trust - why it's important and how we can build it in our online stores.  Trust involves a willingness to be vulnerable and to rely on the other person to act in our best interest. In the context of ecommerce, trust is crucial because customers are often required to share personal and financial information with businesses they have never met in person.  Trust is essential in any business, but it is particularly important for ecommerce businesses. When customers buy from an ecommerce store, they are essentially taking a leap of faith… they are trusting your product is as good as you say it is, they are trusting that it will arrive in a timely manner, they are entrusting their personal information, such as their name, address, and credit card details, to a virtual entity.  Customers are more likely to buy from a brand they trust so let's deep dive into 10 ways to build trust today.