Trust, Positioning, and the Business of Human Connection

In this episode of The Authenticity Advantage, I spoke with Linda McGuigan, where we discussed what actually drives growth behind the scenes of enterprise business.We talked about the commercial power of trust, relationship-driven growth, leadership red flags, and how authenticity shows up in high-stakes rooms where millions of dollars are on the line.One of my favorite parts of this conversation was diving into why so many companies underestimate the value of credibility, connection, and the way people show up when it matters most.If you’re a leader, entrepreneur, or sales professional trying to grow your influence and business in a more human way, this episode is for you.You can find Linda here on LinkedIn