Trust, Technology, & the Fight Against Counterfeit Pharmaceuticals

What happens when counterfeit pharmaceuticals go digital? In this episode of Power Supply, Vinny Minhas, VP and Head of Sales at an AI-powered brand protection company, j joins the conversation to explore how technology is reshaping the fight against counterfeit drugs. From the rapid increase in counterfeit medications and hidden online marketplaces to the growing role of AI in identifying suspicious activity, Vinny shares how brands, platforms, and industry partners are working together to protect patients and preserve trust. He also explains how social media platforms, messaging apps, and other digital channels are changing the way counterfeit pharmaceuticals are marketed and sold. If you've ever wondered how counterfeit products find their way into healthcare, this episode offers a timely look at one of the industry's fastest-evolving challenges. Once you complete the interview, jump on over to the link below to take a short quiz and download your CEC certificate for 0.5 CECs! – https://www.flexiquiz.com/SC/N/ps18-06 #PowerSupply #Podcast #AHRMM #HealthcareSupplyChain #SupplyChain #CounterfeitPharmaceuticals #Trust #PatientSafey #Digital #BrandProtection