Trust the Data, Focus on the Humans: 14 Years of Process Leadership with Aafke Post

In this episode, Liam O'Neill speaks with Aafke Post, Senior BPM Solution Manager at Philips, where she has spent 14 years building and leading enterprise process governance across complex, multi-country environments.Aafke's background is genuinely unusual for someone in this space. She started as a sports performance coach before studying Communication and Multimedia Design, and it is that combination of systems thinking and design thinking, always anchored to the end user, that has shaped everything she has done since.This is a thoughtful and wide-ranging conversation about what it actually takes to make process work useful rather than just correct.They discuss:Why teaching people to abseil taught her more about trusting a process than any business programmeHow she discovered a formal process framework at Philips that nobody in the business knew existed, and what that moment clarified for herWhy a technically correct process that does not serve the people who use it has already failedThe gap between how organisations work and how they think they work, and why that gap is so persistentWhat good process ownership actually looks like and why it is rarer than most organisations realiseWhy clean, consistent, agreed-upon data is the foundation everything else depends on, and how hard it is to get there in practiceHow she built a chatbot in Copilot Studio, and what the transcripts of user conversations revealed about the real gaps in the process frameworkWhere AI is heading in the process space and why organisations without a strong data foundation will struggle to benefit from itAafke brings a perspective that is both deeply practical and genuinely different from most people working in this field. If you lead process, transformation, IT or enterprise architecture and you are trying to build something that people will actually use, this episode is worth your time.Host: Liam O'Neill, Managing Director at bpmd Guest: Aafke Post, Senior BPM Solution Manager at Philips