Trust: The Intangible Quality That Will Allow You to Charge More For Your Products and Services

More than half of all customers and clients are willing to pay more for the exact same product or service if the seller also provides a single intangible: trust. Natalie Doyle Oldfield, president of Halifax, Nova Scotia-based Success Through Trust, has spent years evaluating the dynamics that drive customer loyalty and business growth. Trust, she finds, is the critical value that top companies rely on to secure their market dominance and drive substantial growth. Businesses that score high on Natalie's proprietary "Client Trust Index" enjoy increased sales and stronger client relationships. Moreover, they have a cushion of goodwill to see them through the rough patches that inevitably crop up. Natalie is a former chief marketing officer who spent 25 years in business before founding her consultancy. She is the author of the new book — Trusted: The Proven Path To Customer Loyalty And Business Growth. This week, Natalie shares the proven methods companies, individuals, and organizations can use to amplify their trustworthiness and cash in on their reputation and brand. It's an episode you don't want to miss. Trust us. ​Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: Natalie Doyle Oldfield, Success Through TrustPosted: September 16, 2024Monday Morning Run Time: 53:17Episode: 13.14