Trust: The Key That Unlocks Coaching Gold

Scottish author and poet George Macdonald is possibly one of the most influential writers you've never heard of. His work is cited as impacting greats like CS Lewis, WH Auden, JR Tolkien and even, some believe, Mark Twain. Though I'm not a personal fan of the type of fantasy literature he helped pioneer, I've always loved the strength and clarity of his words: 'To be trusted is a greater accomplishment than being loved.' In its genuine form love is a far more constant feeling than trust, even to the point of being unconditional. But trust is highly conditional and can be destroyed with one dishonorable act. Earning it, and maintaining it, requires intentional and conscious behaviour directed by a clear moral compass. It relies on openness, commitment and authenticity. And it's in crisis.