“Trust the process” is right there in Courtney McCleod’s onboarding letter

from Trade Tales · host Business of Home

Courtney McLeod's early encounter with a take-charge client left her project in ruins—and almost derailed her firm’s growth. The story of her rebound is a masterclass in taking steps to secure your clients’ trust before it’s too late. On this episode of the podcast, she shares how her first showhouse experience provided her business with an unexpected lifeline, why she always asks clients to define what a successful project means to them, and how she’s finding purpose in creating opportunities for the industry’s underrepresented groups. This episode was sponsored by Universal Furniture and High Point Market.LINKSCourtney McLeodKaitlin PetersenBusiness of Home

What this episode covers

Courtney McLeod on the nightmare client that overran her firm's processes in the early days of her design career, and how she learned to secure her clients' trust in order to unlock greater creative freedom.

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“Trust the process” is right there in Courtney McCleod’s onboarding letter

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This episode is 52 minutes long.

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This episode was published on September 13, 2023.

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