Trust the Rhino, and other Stories from Best-in-Class Imagery, with Oliver Bradley, Digital Commerce Strategy & Operations Director at Neem episode artwork

EPISODE · Oct 13, 2025 · 36 MIN

Trust the Rhino, and other Stories from Best-in-Class Imagery, with Oliver Bradley, Digital Commerce Strategy & Operations Director at Neem

from Unpacking the Digital Shelf · host Digital Shelf Institute

It’s not that many people who can say they’ve spent over a decade in ecommerce, and over a quarter of a century at a global powerhouse like Unilever, but Oliver Bradley, now Digital Commerce Strategy & Operations Director at Neem is one of them. And his obsession is making sure every digital shelf image works on every level - accessible to every consumer, telling a cohesive brand story, and inspiring the confidence to buy. Oliver joined the podcast to lay out his best practices and data that has convinced some of the biggest brands in the world to change their imagery ways.

It’s not that many people who can say they’ve spent over a decade in ecommerce, and over a quarter of a century at a global powerhouse like Unilever, but Oliver Bradley, now Digital Commerce Strategy & Operations Director at Neem is one of them. And his obsession is making sure every digital shelf image works on every level - accessible to every consumer, telling a cohesive brand story, and inspiring the confidence to buy. Oliver joined the podcast to lay out his best practices and data that has convinced some of the biggest brands in the world to change their imagery ways.

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Trust the Rhino, and other Stories from Best-in-Class Imagery, with Oliver Bradley, Digital Commerce Strategy & Operations Director at Neem

0:00 36:03

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This episode was published on October 13, 2025.

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It’s not that many people who can say they’ve spent over a decade in ecommerce, and over a quarter of a century at a global powerhouse like Unilever, but Oliver Bradley, now Digital Commerce Strategy & Operations Director at Neem is one of them. And...

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