Trust, Truth, and Leadership in Brand Crises EP 382

 Shailendra  Jain  | Bret Wheat Endowed Professor at Michael G. Foster School of Business,  Mrs.Shalini  Jain  Associate Professor of Management,Director MBA Program Milgard School of Business, University of WashingtonINTRODUCTION :Shailendra Pratap Jain is Bret Wheat Endowed Professor of Marketing and International Business at the Foster School of Business, University of Washington, Seattle. He has held faculty positions at Indiana University’s Kelley School, University of Rochester’s Simon School, Cornell University’s Johnson School, University of Western Ontario’s Ivey School, Cambridge University’s Judge School, Indian School of Business, Hyderabad, and BITS School of Management, Mumbai. Well-known for his widely published scholarship in consumer psychology, Dr. Jain has extensive publishing and editorial experience in top marketing journals and has won many executive and graduate (MBA) teaching awards. Prior to his academic career, he worked in corporate sales, brand management, and advertising and is associated with several noted marketing campaigns.Shalini Sarin Jain is an Associate Professor of Management and the inaugural Director of Diversity, Equity, and Inclusion at the Milgard School of Business, University of Washington, Tacoma. Her research on social issues in management examines business’s social, ethical, and stakeholder equity strategies and their implications on financial and social performance. She has published articles on gender representation and compensation parity in top management, corporate response to mandatory CSR regulation, and how system justification beliefs predict observer expectations of transparency, response to and sanction of allegations of sexual misconduct, and choice between sustaining livelihoods or saving lives during COVID. Dr. Jain teaches courses in business and society, ethics, and CSR at the undergraduate and MBA levels and has extensive industry, government, and non-profit experience.