Trust, Truth & the PR Tango: Hotel Growth with Petra Clayton

In this episode of the Hotel Growth Podcast, Adam Hamadache sits down with the ever-insightful Petra Clayton – CEO of Custard and long-time champion of hospitality PR – to unpack the real challenges (and hidden opportunities) facing hotel marketers in 2025.From leadership support and marketing misperceptions to AI’s growing role in travel planning and why your PR budget is more than just press fluff, Petra shares hard-earned wisdom, a splash of sass, and a serious call to action: Trust the process. Believe in your product. And for heaven’s sake, stop duct-taping your marketing strategy together.Whether you’re a GM in the sticks or a marketing director in the city, this one’s packed with perspective-shifting ideas. Also: unexpected travel hacks, AI anecdotes, and why Petra’s dad might just be the industry’s unsung tech guru.