Trust Your Gut: Annie Auerbach on Culture, Brands & Instincts

Cultural thinker and bestselling author Annie Auerbach shares how brands can harness culture, collaboration and gut instinct to create ripple effects.We talk about:Why the edges of culture spark the biggest shiftsHow to turn hidden tensions into contagious brand ideasThe hard lessons from insights work that never reached consumersWhy instinct is deep experience, not fluffThe future of flexible working and collaborationThis is a conversation for anyone who wants to build braver brands, lead with empathy, and harness the power of culture to create real impact.#TheRippleImpact #WaveMakers #Marketing#Branding #StarlingStrategy #AnnieAuerbach #Culture #Advertising