Trust Your People, Tell Real Stories: Employer Branding with Alex Her

In this episode of The Leaders in Talent Podcast, we welcome Alex Her, a global employer branding leader and co-founder of the EB Space community. Alex shares his expertise on the importance of employer branding, strategies for engaging employees as ambassadors, and how to measure the return on investment (ROI). Alex discusses building a sustainable employer brand, navigating changes in a post-pandemic world, and utilizing tools like AI to enhance content creation. Tune in for valuable insights on creating an authentic employer brand that resonates with both current and potential employees.Timecodes:00:58 Welcome to The Leaders in Talent Podcast01:10 Meet Alex Her: Employer Branding Leader03:02 The Importance of Employer Branding07:32 Measuring ROI in Employer Branding11:16 Tools and Technology for Employer Branding12:34 Revisiting and Evolving Employer Branding15:41 Signs Your Employer Branding Needs a Refresh18:09 The Evolution of Employer Branding18:34 Integrating EVP with Company Values19:51 Employee Advocacy Programs21:54 Motivating Employee Participation23:36 Impact of Employer Branding on Retention24:37 The Role of AI in Employer Branding27:13 Convincing Executives to Invest in Employer Branding29:19 Admiring Successful Employer Brands30:44 Connecting with Alex on Social Media___________________________Connect with us on LinkedIn: https://www.linkedin.com/company/matchr/Get in touch with us: https://www.matchr.io/who-we-are/contact/____________Connect with Alex Her: https://www.linkedin.com/in/alexher/Connect with Adriaan Kolff: https://www.linkedin.com/in/adriaankolff/___________________________RSS feed: https://media.rss.com/leaders-in-talent/feed.xml___________________________Need an External Recruitment Support?Embed Matchr’s expert recruiters directly into your team. Seamless integration for immediate impact on your hiring process. Learn more>>