Trusted Lense in the Industry

It's time for season 2, episode 19. My guest is none other than Jay McBain, speaker, author, and innovator in the IT industry as well as Chief Analyst of Channel Partners and Ecosystems at Canalys - which BTW means channel in Latin. What did I ask him: Why do we need to think about the channel globally? What are the 14 spheres of influence and where should we be visible and how often? What is the Total addressable IT market by category and segment, and where do ISVs fit? Follow Jay on LinkedIn. Download my new 2024 Event Calendar for ISVs!