Trusted Media Brands CEO Bonnie Kintzer on future-proofing a legacy publisher episode artwork

EPISODE · Feb 27, 2023 · 37 MIN

Trusted Media Brands CEO Bonnie Kintzer on future-proofing a legacy publisher

from The Publisher Podcast by Media Voices · host Media Voices

This week we hear from Bonnie Kintzer, CEO of Trusted Media Brands - which includes brands like FailArmy, Family Handyman, and Reader’s Digest. She tells us about the opportunities she saw to turn around the company when it was facing bankruptcy in 2013, how the business has weathered some of the storms of the past decade, and why she thinks it’s vital to focus on where the audiences are regardless of platform algorithms. She also explains why a 're-start-up' mentality helped TMB get ahead. In the news roundup the team debates why it's so difficult to find common ground on discussions of platforms paying publishers directly, and asks if Google not serving news to Canadian consumers will shift the dial on those arguments. Did you know Elon Musk has a Brummie accent?

Episode metadata supplied by the publisher feed · Published Feb 27, 2023

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Trusted Media Brands CEO Bonnie Kintzer on future-proofing a legacy publisher

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