Truth, Honesty, and Relationships: Building Canada's Largest Marketing Conference - Mike Morrison

Mike Morrison is the founder and president of SocialNext, Canada’s largest and most influential marketing event organization.His mission is to make marketing education and networking accessible and impactful for everyone, creating spaces for people to learn, grow and share ideas.Follow Mike:🌐 Website 👉 https://socialnext.ca/🔗 YouTube 👉 https://www.youtube.com/@SocialNextEvents🔗 LinkedIn 👉 https://www.linkedin.com/in/mikelmorrison/🔗 Instagram 👉 https://www.instagram.com/mikesbloggity/Today Mike will cover:🔹Why you should always tell the truth🔹The importance of building relationships🔹Always deliver value to your customers🔹How to think about pricing🔹The importance of budgeting⏱️ Timestamps:00:00:00 Introduction00:01:43 Why start SocialNext?00:05:26 Mike’s different approach to business 00:12:40 Staying away from phycology hacks00:18:42 Setting up business for long term success00:21:56 Hosting a podcast00:27:46 Relationships are the most important thing in business 00:26:45 Balance between creating content and distribution00:34:25 Pay your dues00:43:21 Giving everyone the same experience at conferences00:48:39 Know the problem you are trying to solve00:55:20 Reaching sustainability and stability in business00:59:34 Just do the work as a new business01:03:45 Know when to go against the common business narrative01:10:17 The importance of representation01:14:32 Looking at data and understanding why decisions are made01:18:08 Advice on teaching your skills01:27:15 Losing $80,000 in one event01:32:44 Don’t forget to eat chips everyday01:33:54 Advice to new entrepreneurs01:45:39 Breakdown of Piixel’s marketing01:52:02 Know when to keep going or to give up on your idea