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EPISODE · Feb 18, 2025 · 21 MIN

Try This Before Making Your Next Piece of Content

from Business Casual · host Matt Giovanisci

Pre-production is more important than post production.Write a script (even if you don’t say it verbatim).Make it shorter.Make it so a 4th grader can understand.Test for resonance.Listen to the repeatable asks from your audience (or your competitors).Editing and post-production can give you a slight edge. But you can make a crappy visual go viral if the content is gold.

What this episode covers

Pre-production is more important than post production.Write a script (even if you don’t say it verbatim).Make it shorter.Make it so a 4th grader can understand.Test for resonance.Listen to the repeatable asks from your audience (or your competitors).Editing and post-production can give you a slight edge. But you can make a crappy visual go viral if the content is gold.

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Try This Before Making Your Next Piece of Content

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Frequently Asked Questions

How long is this episode of Business Casual?

This episode is 21 minutes long.

When was this Business Casual episode published?

This episode was published on February 18, 2025.

What is this episode about?

Pre-production is more important than post production.Write a script (even if you don’t say it verbatim).Make it shorter.Make it so a 4th grader can understand.Test for resonance.Listen to the repeatable asks from your audience (or your...

Can I download this Business Casual episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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