Trying to win the World Cup with TikTok & Samantha Miller

Rollo Goldstaub, global head of sport at TikTok, and TikTok creator Samantha Miller speak about their plans for the 2026 FIFA World Cup. Listen on to hear the pair talk about content plans for the tournament, the best way for broadcasters, federations and others to approach the platform, what the future of sport on TikTok could look like, and a lot more. When you’ve finished listening, don’t forget to subscribe to the Broadcast Sport Podcast. Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Jun 11, 2026

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Trying to win the World Cup with TikTok & Samantha Miller

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