T's ReVERSE We Don't Need Another Hero

So, Nike puts out an ad on its 30th Anniversary, right before the start of the 2018 NFL season— (no coincidence there, right?)— about Colin Kaepernick with the heading, “Believe in something, even if it means sacrificing everything.” Now, that’s a powerful affirmation. In fact if you haven’t seen the Commercial AD yet you should. Pretty powerful stuff. But, in my opinion, the overarching message is being sorely misappropriated. Don’t get me wrong I applaud brother Kaepernick for taking a stand (uh, a knee) for whatever he professes to believe. I certainly applaud him for putting his money where his mouth is by making sizeable and charitable donations to those causes. But you and I both know that merely throwing money at a problem or an issue doesn’t make it go away, or resolve it. Still, that’s not my gripe. Isn’t it funny how in a so-called post-racial society that something so irrelevant and trivial as a shoe company advertisement can throw Americans into a racial tizzy?