TSE 1106: Why Assessing Value is Not As Simple As It Sounds, and How Companies Often Get This Wrong

Value is in the eye of the buyer, and because assessing value is not as simple as it sounds, companies often get this wrong. Ken Rutsky specializes in helping companies tell their story in a way that connects it to the customer. He says that value is all connected to the stories we tell. Defining […] The post TSE 1106: Why Assessing Value is Not As Simple As It Sounds, and How Companies Often Get This Wrong appeared first on The Sales Evangelist.