TTS- 131 The EAZ Framework
What does it take to turn complex full arch cases into life-changing patient decisions? In this episode of The Tooth Sleuth Podcast, host Greg Essenmacher sits down with Sarah Bogard, sales trainer at GnA Consult, who brings 20+ years of oral surgery experience and a track record of scaling a full arch practice to nearly 200 arches per year. Sarah shares: Why empathy, assurance, and zeal (the EAZ Framework) are the foundation of case acceptance How to identify the 3 patient buyer types—and guide each one to "yes" Practical strategies for treatment coordinators to simplify complex cases without overwhelming patients The role of follow-up systems in turning leads into life-long patients 💡 Quote from Sarah: "Treatment coordinators aren't just selling dentistry—they're guiding transformation." If you're a doctor, treatment coordinator, or DSO leader looking to increase case acceptance and strengthen patient trust, this episode is packed with insights you can apply immediately. 🎧 Tune in now and discover how to move beyond scripts and start building genuine connections that drive results. #ToothSleuth #FullArch #CaseAcceptance #PatientExperience #GnAConsult
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