TTT-S2E26 Design, Coaching, and Business: A Conversation with Katie Decker-Erickson

Join Laurie Laizure and Nile Johnson from ‘To The Trade’ as they interview Katie Decker-Erickson, a skilled designer, coach, and MBA graduate. Katie recounts her transition from leading a multimillion-dollar design firm to helping fellow designers realize their aspirations. The conversation explores various topics, including the necessity of distinguishing personal identity from business, strategic planning, financial oversight, marketing tactics, and the essential role of community engagement. The episode also addresses best practices for naming a design firm and fostering a strong company culture. If you’re eager to elevate your design business and step into a successful CEO role, this episode is filled with valuable insights and actionable advice.