Tu cliente ya no busca, ahora pide: El impacto de Google Lens y la IA hiperlocal - Marketero Digital 095

from Marketero Digital · host Marketero Digital

“A río revuelto, ganancia de marketers.” Si sientes que las plataformas digitales cambian las reglas del juego cada semana, este episodio es tu salvavidas estratégico.Esta semana (9 al 15 de febrero de 2026), dejamos el humo de lado y analizamos las 3 noticias que van a impactar directamente la facturación de tu negocio en LATAM. Ignorar que estamos pasando de la era del "Buscador" a la era del "Asistente" es como seguir usando una guía telefónica de papel en la calle mientras tu competencia usa un GPS en tiempo real: vas a llegar tarde, cansado y sin clientes.En este episodio de Marketero Digital descubriremos:🛒 Mercado Libre y los "Meli-Bots": Por qué el SEO tradicional está muriendo y cómo optimizar para la IA negociadora.📍 WhatsApp Ads (Meta): La democratización brutal de la publicidad hiperlocal con un solo audio.🔍 Google Lens Transaccional: Cómo el mundo físico se acaba de convertir en un inmenso carrito de compras.

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Tu cliente ya no busca, ahora pide: El impacto de Google Lens y la IA hiperlocal - Marketero Digital 095

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