Tu cultura es tu marca

from Branding Escolar · host Miquel Rossy

¿Conocéis la marca Zappos?Zappos fue la primera empresa en el mundo que, a principios de este siglo, vendió exitosamente zapatos por Internet. En su desarrollo empresarial tuvo un peso muy destacado el malogrado, Tony Hsieh.Digo el malogrado porque el 27 de noviembre del 2020, a punto de cumplir los 47 años, Hsieh murió a consecuencia de las complicaciones causadas por las quemaduras y la inhalación de humo que había sufrido nueve días antes en el incendio de una casa. Parece que otras veces Hsieh había provocado incendios sólo por el placer de ver quemados los muebles. Una excentricidad, pues, que acabaría costándole la vida. Una lástima, porque se trataba de un empresario realmente visionario.¿Qué interés puede tener para los colegios que hoy hablamos de Tony Hsieh? Mucho. Escuchad el episodio y lo veréis.Enlaces del episodio¡Quiero a los mejores profesores en mi colegio!https://brandingescolar.com/es/employerbranding-2-2/Entrevista a Xavier Oliverhttps://brandingescolar.com/es/una-vez-teneis-muy-claro-que-quereis-hacer-y-eso-os-hace-muy-felices-lo-podeis-hacer-enorme/Entrevista a Oriol Iglesiashttps://brandingescolar.com/es/la-marca-es-el-hilo-conductor-de-la-estrategia-la-propuesta-de-valor-y-la-capacidad-de-diferenciacion/

Episode metadata supplied by the publisher feed · Published Jun 4, 2024

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Tu cultura es tu marca

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This episode was published on June 4, 2024.

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