"Tuck & Roll" - Be Prepared to Pivot with Bonnie-Lyn de Bartok

Send us Fan MailIn the podcast "Time To Press Pause," hosted by Ellen Williams, CEO of The Salient Strategist, she interviews Bonnie-Lyn de Bartok, founder and CEO of The Social Factor Data Company. Bonnie-Lyn, an expert in social risk and performance measurement with 25 years of experience, shares her journey and the significant "pauses" she experienced in her business. She describes how relentless work led to physical and organizational breakdowns, forcing her to step back and reassess her approach. These pauses, though challenging, led to major pivots in her business, transitioning from a consultancy to a data technology company. Despite setbacks like the COVID-19 pandemic and shifting market sentiments, Bonnie-Lyn continuously adapted, leading to innovations and a shift towards establishing a hedge fund.Throughout the discussion, she emphasizes the importance of recognizing the need for a pause, recalibrating, and innovating based on insights gained during these breaks. She advises CEOs to identify early warning signs of burnout and to create dashboards to maintain a clear view of their business goals. The conversation highlights resilience, adaptability, and the critical role of pausing to achieve long-term success.