Tudo é experiência: a mudança de comportamento do mercado digital| LiveCast#73

from Live University - LiveCast · host Live University

No LiveCast#73, os hosts Henrique Gasperoni e Rafael Scucuglia tiveram um bate-papo com Reynaldo Chiavegato, Gerente de Marketing de Produto na SKY Brasil. Os três conversaram sobre a experiência do cliente através da visão atual do E-Commerce, a importância das etapas Omnichannel do funil Inbound Marketing e como o Mercado de Entretenimento precisou se reinventar com a chegada dos Streamings.    Reynaldo Chiavegato é formado em Administração e Pós-Graduado em Marketing. Tem formação em Marketing Challenge realizado em Londres e em Barcelona cursou Internacional Marketing. Possui 10 anos de experiência em Telecom e passagem por multinacionais como Coca-Cola, Nextel, Whirlpool e há cinco anos faz parte da Sky, hoje como Gerente de Marketing de Produto Internet. Reynaldo participou do nosso Fórum de Inteligência de Mercado 2022.   Hosts:  Henrique Gasperoni | Linkedin: https://www.linkedin.com/in/hgasperoni/ Rafael Scucuglia | Linkedin: https://www.linkedin.com/in/rscucuglia/ -  Convidado:  Reynaldo Chiavegato | Linkedin:  linkedin.com/in/reynaldo-chiavegato-neto-b5771921  -  👉Live University  Conheça nossos cursos: https://liveuniversity.com/  Siga nas redes sociais:  📍Linkedin: https://www.linkedin.com/school/liveu...  📍Instagram: https://www.instagram.com/live_univer...  📍Facebook: https://www.facebook.com/liveuuniversity -  Assista ao episódio na íntegra pelo Youtube: https://youtu.be/-iQ9tfHxR8U

What this episode covers

No LiveCast#73, os hosts Henrique Gasperoni e Rafael Scucuglia tiveram um bate-papo com Reynaldo Chiavegato, Gerente de Marketing de Produto na SKY Brasil. Os três conversaram sobre a experiência do cliente através da visão atual do E-Commerce, a importância das etapas Omnichannel do funil Inbound Marketing e como o Mercado de Entretenimento precisou se reinventar com a chegada dos Streamings. Reynaldo Chiavegato é formado em Administração e Pós-Graduado em Marketing. Tem formação em Marketing Challenge realizado em Londres e em Barcelona cursou Internacional Marketing. Possui 10 anos de experiência em Telecom e passagem por multinacionais como Coca-Cola, Nextel, Whirlpool e há cinco anos faz parte da Sky, hoje como Gerente de Marketing de Produto Internet. Reynaldo participou do nosso Fórum de Inteligência de Mercado 2022. Hosts: Henrique Gasperoni | Linkedin: https://www.linkedin.com/in/hgasperoni/ Rafael Scucuglia | Linkedin: https://www.linkedin.com/in/rscucuglia/ - Convidado: Reynaldo Chiavegato | Linkedin: linkedin.com/in/reynaldo-chiavegato-neto-b5771921 - 👉Live University Conheça nossos cursos: https://liveuniversity.com/ Siga nas redes sociais: 📍Linkedin: https://www.linkedin.com/school/liveu... 📍Instagram: https://www.instagram.com/live_univer... 📍Facebook: https://www.facebook.com/liveuuniversity - Assista ao episódio na íntegra pelo Youtube: https://youtu.be/-iQ9tfHxR8U

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Tudo é experiência: a mudança de comportamento do mercado digital| LiveCast#73

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