TULA Skincare with CEO Savannah Sachs

While many tend to think of yogurt and other food items when they hear the term probiotic, Savannah Sachs and her team at TULA love to educate people about the role probiotics can play in clinically-proven topical skincare.TULA believes in beauty from the inside, and thinks of itself as sitting at the intersection of beauty and wellness. TULA was founded by a practicing doctor, Dr. Roshini Raj. She dove deeper into treatments that worked for her patients to create a brand that makes clean and clinically effective skincare, powered by probiotic extracts and superfoods.In this episode Savannah also discusses:How a digital skin quiz offered by TULA helped inform potential customers about their skin while providing ongoing R&D for the product development teamTULA’s efforts in sustainabilityThe differences among prebiotic, probiotic, and postbioticTULA’s growth as an omni-brandYou’ll also find out how TULA navigated Covid-19, giving their retail team a chance to cross-train in the digital space, helping customers suddenly focus more on self-care.You’ll find the discussion interesting and informative and might even take a browse in TULA’s online store when you’re done listening.This episode is brought to you by Wavebreak. 8-figure ecommerce stores hire Wavebreak to turn email marketing into a top revenue driver.Most ecommerce brands don’t email right... and it costs them. At Wavebreak, our ecommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co